A bold visual identity designed for the "Zero Sostanze" awareness campaign. The project embraces a rigorous, Swiss-inspired typographic approach to deliver a clear and impactful message without unnecessary visual noise. The logo and collateral materials rely on strong contrasts, precise grid systems, and minimalist geometry, ensuring high legibility and maximum visual authority across both digital and printed mediums. This "show, don't tell" methodology amplifies the seriousness of the social message through pure graphic discipline.